User Research
User Research
TasteBuddy is a UX research project completed as part of my master's program. Over seven weeks, my team deployed a mixed-methods research program — including a diary/camera study, in-depth interviews, and a 100-person survey — which revealed that convenience and inspiration, not food waste reduction, are the true drivers of home cooking behavior. These findings informed a feature set that consolidates meal discovery, pantry tracking, and grocery list creation into a single, highly personalized experience — a gap left open by every existing competitor.
Brand Strategy Proposal
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Brand Strategy Proposal 〰️
Below is the plan I crafted a plan for Frilliance to arm them with a strategic approach to developing consistent creative for their rapidly growing brand. At the core was the development of a Brand Book that would codify their visual identity, messaging, and social strategy.